LTV metric is one of the most critical metrics you need to know. Especially, during the planning of your marketing program. Day by day you make decisions on how to invest in marketing to drive your business. In-depth knowledge of the use of the LTV metric will help you do in the right way. Without it, you will not understand what your marketing investment yields in the business growth...
A bad hire can be detrimental to your productivity, flow and worst of all, budget. That’s one of the reasons why hiring freelancers makes so much sense for growing a business. Hiring on a contract basis allows for flexibility for both parties. If you hire the right freelancer, you’ll be able to work with them to define a role and responsibilities that best meet your...
The Theory vs. The Reality
Ask anyone in a 9-5 office job, and the chances are they quietly yearn for that trademark flexibility of the home worker, self-employed, or business owner.
And of course, we know they’re partly right about the appeal; it’s great to have an hour here to take the cat to the vets, infinite ‘business meetings’ that involve Skype (and sharing stories), and — did I just take...
